RCL needed a refreshed corporate identity and new site that was easy to navigate,
reflected the clients’ lifestyles and provided a clear explanation of the counselling
Health Context developed the entire site – its strategic positioning,
information architecture, design, development, content population
and ongoing SEO support.
See the site at www.relationshipcounsellinglondon.org
The Health Context team has recently launched the new
advertising campaign for Cellular Pathology Services (CPS).
CPS is a leading pathology laboratory mainly serving private healthcare providers in the South East. Health Context have helped to create the communication strategy to develop their business.
The programme to date has included advertising, media planning, public relations and digital content development. Content creation that reflected the specialist needs of this professional audience has been an essential ingredient to the campaign’s success.
The Health Context team created Nurture, the parenting magazine of The Portland Hospital. Its purpose was to provide mothers and mothers-to-be with high quality healthcare information and invite interest in the hospital’s services. Medical staff were interviewed for the articles which were written up by a team of experienced writers.
Available as both a hard copy and online, the magazine was distributed to ante and post natal mums in the South East.
• Editorial content developed in line with hospital priorities.
• All medical articles reviewed by healthcare professionals.
• Magazine distributed by subscription; online and direct mail.
• Rapid circulation build and ongoing loyalty programme
• Magazine published for five years.