At the heart of many programmes is the on-going blog, Health Context sustain this by maintaining regular dialogue with your team to discover their communication priorities. Once the direction is determined a dedicated member of our team will research and create fresh blog content to attract and build regular readership.
A vast range of topics are covered, everything from specialist features of the topic of the day, infographics, audio interviews through to audio and interactive quizzes.
Blogs inform and encourage patients and engage prospective patients, getting them to act positively. They keep your organisation top of mind and build the role as a trusted point of reference. Niche blogs can be particularly useful to identify and involve particular patient audiences.
The key challenge is maintaining them and continually creating content your audience want to read. This is an ongoing commitment.